Popularity
All data sources

Marketing and sales benchmarks for Mid-sized B2B SaaS companies including data from Google Analytics, HubSpot Marketing, HubSpot CRM, Google Ads, Facebook Ads and Linkedin Ads. HubSpot metrics include: Including Sessions, Pageviews/Session, New Contacts, New MQLs, New SQLs, Deals Created, Average Time to Close, Deals Closed Won and Deals Closed Won Amount. Spend metrics from Google Ads, Facebook Ads and Linkedin Ads. Traffic metrics from Google Analytics.

Deals Closed Won Amount, Average Time to Close Deal, Deals Created, Deals Closed Won
Conversions, All Conversions, Cost / Conversion, Cost, Conversion Rate, CTR
Bounce Rate, Sessions
New SQLs (w/o Offline Source), New MQLs (w/o Offline Source), New Contacts, Sessions, New Leads (w/o Offline Source), Pageviews / Session
Spent
Amount Spent
Business type

B2B

Up to 4101 contributors

Connect your Google Search Console, Google Ads, Google AdSense, Microsoft Advertising, Facebook Ads, LinkedIn Ads, and TikTok Ads account to compare your organic and paid CTR to other companies in the industry.

CTR
CTR
CTR
CTR
Average CTR
CTR
CTR (All)
Company size

1-100K+

Up to 3988 contributors

Explore benchmarks for metrics like CTR, CTR, CTR, CTR (All), Average CTR, Leads, Leads, Purchase ROAS (Return on Ad Spend), Return On Ad Spend, CPC (All), Average CPC, Avg. CPC, Clicks, Clicks, Clicks (All), CTR (Link Click-Through Rate), Impressions, Impressions, Impressions, Conversion Rate, All Conversions, Average Engagement, Conversion Value, Conversions, Conversions, Cost, Cost / Conversion, CPM and Frequency.

Impressions, CTR (Link Click-Through Rate), Frequency, Amount Spent, CTR (All), CPC (All), Clicks (All), CPM
Clicks, Average CTR, Impressions, Spent, Average CPC
Conversion Rate, Avg. CPC, Cost, Conversions, Conversion Value, Clicks, CTR, All Conversions, Impressions
Bounce Rate
CTR
Business type

B2B

Up to 3783 contributors

Connect your Facebook Ads account to gain access to Facebook Ads Benchmarks for all companies. Unlock the power of benchmarking and compare your advertising performance against the median value, as well as the top and bottom quartiles. Discover how your metrics stack up in areas such as Reach frequency, clicks, CTR, CPM, CPC, Amount Spent, Purchases, Impressions, Leads, Purchase conversion amount, ROAS and more.

CPM, Amount Spent, Purchases Conversion Value, Purchase ROAS (Return on Ad Spend), Leads, CPC (All), Purchases, Link Clicks, CTR (Link Click-Through Rate), Clicks, Frequency, Impressions, CPP, Reach, CTR (All)
Company size

1-100K+

Up to 2399 contributors

Benchmarks for Microsoft Advertising metrics including Spend, Cost per Conversion, and Average CPC, TikTok Ads metrics CPM, Total Cost, CPC, Facebook Ads metrics including Average CPM, Average CPC, Spend, metrics from Google Ads including Cost, Average CPC, Conversion value, Cost / Conversion, metrics from LinkedIn Ads including Average CPM, Average CPC and Spent

Conversion Value, Cost, Cost / Conversion, Average CPC
Average CPC, Total Cost, Average CPM
Spent, Average CPM, Average CPC
Cost per Conversion, Average CPC, Spend
Total Cost, CPC, CPM
Business type

B2B

Up to 2380 contributors
Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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