Marketing and sales benchmarks for Mid-sized B2B SaaS companies including data from Google Analytics, HubSpot Marketing, HubSpot CRM, Google Ads, Facebook Ads and Linkedin Ads. HubSpot metrics include: Including Sessions, Pageviews/Session, New Contacts, New MQLs, New SQLs, Deals Created, Average Time to Close, Deals Closed Won and Deals Closed Won Amount. Spend metrics from Google Ads, Facebook Ads and Linkedin Ads. Traffic metrics from Google Analytics.

Connect your Google Search Console, Google Ads, Google AdSense, Microsoft Advertising, Facebook Ads, LinkedIn Ads, and TikTok Ads account to compare your organic and paid CTR to other companies in the industry.

Explore benchmarks for metrics like CTR, CTR, CTR, CTR (All), Average CTR, Leads, Leads, Purchase ROAS (Return on Ad Spend), Return On Ad Spend, CPC (All), Average CPC, Avg. CPC, Clicks, Clicks, Clicks (All), CTR (Link Click-Through Rate), Impressions, Impressions, Impressions, Conversion Rate, All Conversions, Average Engagement, Conversion Value, Conversions, Conversions, Cost, Cost / Conversion, CPM and Frequency.

Connect your Facebook Ads account to gain access to Facebook Ads Benchmarks for all companies. Unlock the power of benchmarking and compare your advertising performance against the median value, as well as the top and bottom quartiles. Discover how your metrics stack up in areas such as Reach frequency, clicks, CTR, CPM, CPC, Amount Spent, Purchases, Impressions, Leads, Purchase conversion amount, ROAS and more.

Benchmarks for Microsoft Advertising metrics including Spend, Cost per Conversion, and Average CPC, TikTok Ads metrics CPM, Total Cost, CPC, Facebook Ads metrics including Average CPM, Average CPC, Spend, metrics from Google Ads including Cost, Average CPC, Conversion value, Cost / Conversion, metrics from LinkedIn Ads including Average CPM, Average CPC and Spent