Penguin Strategies Benchmark Group for B2B Tech & SaaS Companies

Exclusively for B2B Tech and SaaS companies, our benchmark group allows you to compare your business performance and business processes against other b2b tech and SaaS companies. Take our surveys to compare your business processes against others and/or connect your Google Analytics, Google Ads, Linkedin Ads and HubSpot accounts to see how your performance compares.

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Business type

B2B

Up to 4269 contributors

Sessions

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

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Google Analytics 4

Google Analytics 4

Bounce Rate

Bounce Rate is a metric in Google Analytics that represents the percentage of visitors who leave a website without interacting with other pages or elements on the site.

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Google Analytics 4

Google Analytics 4

Cost per Conversion

Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.

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Microsoft Advertising

Microsoft Advertising

Cost / Conversion

Cost/Conversion is a Google AdWords metric that measures the amount of money spent on a campaign divided by the number of conversions (desired actions taken by users). This metric helps advertisers determine the efficiency of their campaigns and optimize them accordingly to achieve their conversion goals at a lower cost.

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Google Ads

Google Ads

Landing Page Submissions

Landing Page Submissions metric measures the number of times visitors complete a form or register for an offer on a landing page, helping to measure lead generation effectiveness.

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HubSpot Marketing

HubSpot Marketing

Landing Page Views to Submission Rate

The Landing Page Views to Submission Rate metric measures the percentage of people who submit a form on a landing page after viewing it. It helps to evaluate the effectiveness of the landing page in converting visitors into potential leads.

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HubSpot Marketing

HubSpot Marketing

Contacts

The Contacts metric in Hubspot tracks the number of individuals in your database, including leads, customers, and any other individuals you may have added through various sources. This information can be used to measure the size and growth of your audience, as well as inform your marketing efforts and outreach strategies.

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HubSpot Marketing

HubSpot Marketing

New Contacts

New Contacts metric tracks how many new leads or contacts have been added to your Hubspot database within a specific time frame, often daily, weekly, or monthly.

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HubSpot Marketing

HubSpot Marketing

Deals Created

Deals Created is a sales metric in HubSpot CRM that measures the total number of new deals created within a specified time period. It helps teams track their sales performance and evaluate the effectiveness of their sales strategies.

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HubSpot CRM

HubSpot CRM

Deals Closed Won

Deals Closed Won is the total number of sales deals that have been successfully closed and won within a given time period, indicating the effectiveness of the sales team in converting potential customers into paying customers.

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HubSpot CRM

HubSpot CRM

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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