Organic and Paid Linkedin Performance Benchmarks for SaaS Companies

Discover how you stack up in areas such as Clicks, Clicks, Impressions, Impressions, Spent, Reactions and Engagement.

Business type

SaaS

Up to 319 contributors

Created by Benchmark Groups, a year ago

Clicks

The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.

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LinkedIn Ads

LinkedIn Ads

Clicks

The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.

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LinkedIn Company Pages

LinkedIn Company Pages

Impressions

Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.

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LinkedIn Company Pages

LinkedIn Company Pages

Impressions

Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.

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LinkedIn Ads

LinkedIn Ads

Spent

Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.

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LinkedIn Ads

LinkedIn Ads

Reactions

The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.

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LinkedIn Company Pages

LinkedIn Company Pages

Engagement

Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.

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LinkedIn Ads

LinkedIn Ads

See how you compare
Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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