The Posts Published metric indicates the number of content pieces that have been successfully published on a Facebook page within a specific timeframe.

Page Reach - Organic is the number of unique people who saw your posts through non-paid distribution, such as appearing on their News Feed or visiting your Page.

Page Impressions - Organic refers to the number of times your Facebook Page was seen by users who found it via organic reach, meaning without any paid promotion. It gives insight into the overall reach and popularity of your Page.

Post Impressions - Organic metric refers to the number of times a Facebook post was shown to users organically, meaning without paid promotion. It indicates engagement level and the potential reach of the post among users who follow the page or those whom their followers shared the post with.

Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.

The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.

The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.

Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.

The New Followers metric refers to the number of individuals who have decided to follow an Instagram account over a specific time period. It can help assess audience growth and the effectiveness of content and marketing efforts.

The Updates metric on LinkedIn Company Pages measures the frequency and engagement level of posts shared by the company, indicating the reach and impact of content.

Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.

Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.

Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.

New Followers is the number of users who have started following a company's LinkedIn page within a designated time period. It reflects the growth of a company's audience on the platform.

The Page Likes metric provides the total number of users who have clicked the "Like" button on a Facebook Page to show their support and receive updates from the Page in their News Feed.

Post Impressions is the number of times a post is displayed in a person's Facebook News Feed or on a page, whether it was clicked on or not.

Post Reach is the number of people who saw your Facebook post. It only counts each person once, even if they viewed the post multiple times.

Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.