Connect your LinkedIn Ads account to gain insights into your metrics including Impressions, Clicks, Average CTR, Engagement, and Leads. You'll see typical B2B LinkedIn Ads performance and how your Ads performance compares. See what's going well and where there is room to improve.
B2B
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
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LinkedIn Ads
The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.
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LinkedIn Ads
The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.
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Amount spent per lead collected.
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LinkedIn Ads
Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.
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LinkedIn Ads
Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.
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LinkedIn Ads
The estimated number of unique member accounts with at least one impression.
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LinkedIn Ads
Leads in LinkedInAds is a metric that measures the number of people who have expressed interest in your product or service by submitting their contact information through a lead generation form on the platform.
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LinkedIn Ads
Percentage of opened forms that were submitted (form submissions divided by form opens).
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LinkedIn Ads
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
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LinkedIn Ads