B2B LinkedIn Ads Benchmarks Created by Noble Intent Studio

Connect your LinkedIn Ads account to gain insights into your metrics including Impressions, Clicks, Average CTR, Engagement, and Leads. You'll see typical B2B LinkedIn Ads performance and how your Ads performance compares. See what's going well and where there is room to improve.

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Average CTR

The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.

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LinkedIn Ads

LinkedIn Ads

Average Engagement

The Average Engagement metric measures the average number of clicks, likes, comments, and shares on a LinkedIn post, indicating the level of audience engagement with the content.

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LinkedIn Ads

LinkedIn Ads

Clicks

The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.

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LinkedIn Ads

LinkedIn Ads

Cost per Lead

Amount spent per lead collected.

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LinkedIn Ads

LinkedIn Ads

Engagement

Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.

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LinkedIn Ads

LinkedIn Ads

Impressions

Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.

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LinkedIn Ads

LinkedIn Ads

Reach

The estimated number of unique member accounts with at least one impression.

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LinkedIn Ads

LinkedIn Ads

Leads

Leads in LinkedInAds is a metric that measures the number of people who have expressed interest in your product or service by submitting their contact information through a lead generation form on the platform.

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LinkedIn Ads

LinkedIn Ads

Lead Form Completion Rate

Percentage of opened forms that were submitted (form submissions divided by form opens).

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LinkedIn Ads

LinkedIn Ads

Average CPM

Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.

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LinkedIn Ads

LinkedIn Ads

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