The Searches metric in Google My Business indicates how many times your business profile on Google was viewed in the search results for a given time frame. It helps track the visibility of your business online and identify any trends in how often customers are discovering your profile.

Total Reviews is a metric that measures the total number of reviews received by a business on their Google My Business listing, including both positive and negative feedback from customers.

The Phone Calls metric on Google My Business measures the number of calls that customers make to a business directly from its GMB listing. It helps businesses track the effectiveness of their GMB profile and assess their success in driving phone leads.

The Average Rating metric is a summary of all the ratings gathered from customers for a business on Google My Business. It's displayed as a numerical average rating score from 1 to 5 stars.

Pageviews is a metric that measures the total number of times a page has been viewed on a website, including multiple views by the same user. It helps track website traffic and user engagement.

Sessions is a metric in Google Analytics that represents a group of interactions made by a single user during a specified time period on a website or app.

The Avg. Session Duration metric represents the average length of time users spend on a website, from the moment they arrive until they leave.

Bounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page. A high bounce rate is often an indicator of poor website user experience or irrelevant content.