Benchmarks for Mailchimp metrics including New Subscribers, Total Subscribers, New Unsubscribed, Total Unsubscribed, Campaigns, New Campaigns, Campaign Open Rate, Campaign Click Rate, Automations, Automations Open %, Automations Click %, and Audiences
B2B
Created by Benchmark Groups, 2 years ago
New Subscribed Contacts metric shows the number of new contacts who have opted-in to receive emails from your Mailchimp account during a specified period of time.
Unlock benchmark data and connect to
Mailchimp
Subscribed Contacts is a metric that tracks the number of individuals who have opted-in or subscribed to receive emails from your organization through your Mailchimp account.
Unlock benchmark data and connect to
Mailchimp
The New Unsubscribed Contacts metric measures the number of contacts who have unsubscribed from your email list within a specified time period.
Unlock benchmark data and connect to
Mailchimp
The Unsubscribed Contacts metric measures the number of contacts who have opted out and requested to be removed from your email list.
Unlock benchmark data and connect to
Mailchimp
The Campaigns metric refers to the number of emails sent to a target audience for a specific marketing effort, along with the associated click rates, open rates, and conversion rates.
Unlock benchmark data and connect to
Mailchimp
New Campaigns is a Mailchimp metric that measures the number of unique email campaigns created within a selected time period.
Unlock benchmark data and connect to
Mailchimp
The Recent Campaign Open Rate is a metric that measures the percentage of people who opened a specific email campaign within a certain timeframe.
Unlock benchmark data and connect to
Mailchimp
Recent Campaign Click Rate measures the percentage of email recipients who clicked on a link in your campaign within a specific time frame, typically the past 24 hours.
Unlock benchmark data and connect to
Mailchimp
The Automations metric in Mailchimp measures the performance of automated workflows for email, including open rate, click-through rate, conversion rate, and overall engagement.
Unlock benchmark data and connect to
Mailchimp
Automations Open rate is the percentage of subscribers who opened an email in an automated series. It helps measure engagement and the effectiveness of the automation.
Unlock benchmark data and connect to
Mailchimp
The Automations Click rate metric measures the percentage of recipients who clicked on a link within an automated email campaign sent through Mailchimp.
Unlock benchmark data and connect to
Mailchimp
Audiences in Mailchimp refers to the collection of contacts that have opted into your marketing messages. It allows you to segment and target your audience, as well as track engagement and performance.
Unlock benchmark data and connect to
Mailchimp