Mailchimp Benchmarks for All Companies

Benchmarks for Mailchimp metrics including New Subscribers, Total Subscribers, New Unsubscribed, Total Unsubscribed, Campaigns, New Campaigns, Campaign Open Rate, Campaign Click Rate, Automations, Automations Open %, Automations Click %, and Audiences

Business type

B2B

OR 7 more
Up to 122 contributors

Created by Benchmark Groups, 2 years ago

New Subscribers

New Subscribed Contacts metric shows the number of new contacts who have opted-in to receive emails from your Mailchimp account during a specified period of time.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

Total Subscribers

Subscribed Contacts is a metric that tracks the number of individuals who have opted-in or subscribed to receive emails from your organization through your Mailchimp account.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

New Unsubscribed

The New Unsubscribed Contacts metric measures the number of contacts who have unsubscribed from your email list within a specified time period.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

Total Unsubscribed

The Unsubscribed Contacts metric measures the number of contacts who have opted out and requested to be removed from your email list.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

Campaigns

The Campaigns metric refers to the number of emails sent to a target audience for a specific marketing effort, along with the associated click rates, open rates, and conversion rates.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

New Campaigns

New Campaigns is a Mailchimp metric that measures the number of unique email campaigns created within a selected time period.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

Campaign Open Rate

The Recent Campaign Open Rate is a metric that measures the percentage of people who opened a specific email campaign within a certain timeframe.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

Campaign Click Rate

Recent Campaign Click Rate measures the percentage of email recipients who clicked on a link in your campaign within a specific time frame, typically the past 24 hours.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

Automations

The Automations metric in Mailchimp measures the performance of automated workflows for email, including open rate, click-through rate, conversion rate, and overall engagement.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

Automations Open %

Automations Open rate is the percentage of subscribers who opened an email in an automated series. It helps measure engagement and the effectiveness of the automation.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

Automations Click %

The Automations Click rate metric measures the percentage of recipients who clicked on a link within an automated email campaign sent through Mailchimp.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

Audiences

Audiences in Mailchimp refers to the collection of contacts that have opted into your marketing messages. It allows you to segment and target your audience, as well as track engagement and performance.

locked metric

Unlock benchmark data and connect to

Mailchimp

Mailchimp

See how you compare
Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

2025 © Databox, Inc. All Rights ReservedTerms of ServicePrivacy Policy
Connect with us: