Jasper.ai - Content Marketing Benchmarks

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Jasper.ai

Jasper.ai

Gain insights into your metrics such as Sessions, Views per Session, Average Session Duration, Bounce Rate, Engagement Rate, Engaged Sessions, User Engagement, Conversions, Session Conversion Rate, User Conversion Rate, Position, Impressions, Clicks, CTR, Page Engagements, Page Views, Post Reach, New Leads (w/o Offline Source) and New Subscribers (w/o Offline Source).

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Sessions

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

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Google Analytics 4

Google Analytics 4

Views per Session

Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.

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Google Analytics 4

Google Analytics 4

Average Session Duration

Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.

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Google Analytics 4

Google Analytics 4

Bounce Rate

Bounce Rate is a metric in Google Analytics that represents the percentage of visitors who leave a website without interacting with other pages or elements on the site.

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Google Analytics 4

Google Analytics 4

Engagement Rate

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

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Google Analytics 4

Google Analytics 4

Engaged Sessions

Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.

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Google Analytics 4

Google Analytics 4

User Engagement

User Engagement is a metric that measures how much time and effort users spend on a website or app. It encompasses various actions such as pageviews, session duration, bounce rate, and more, helping businesses understand how their content and UX impact user behavior.

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Google Analytics 4

Google Analytics 4

Conversions

Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.

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Google Analytics 4

Google Analytics 4

Session Conversion Rate

The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.

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Google Analytics 4

Google Analytics 4

User Conversion Rate

The percentage of Users who triggered any Conversion Event.

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Google Analytics 4

Google Analytics 4

Position

The Position metric in Google Search Console is a numerical value that indicates the average position of your website's pages in search engine results pages (SERPs) for a particular keyword or query. A higher position means that your website ranks closer to the top of search results.

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Google Search Console

Google Search Console

Impressions

Impressions metric represents the number of times a webpage of your site has appeared in search results, regardless of whether or not it was clicked by a user.

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Google Search Console

Google Search Console

Clicks

Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.

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Google Search Console

Google Search Console

CTR

CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.

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Google Search Console

Google Search Console

Page Views

Page Views is a metric that measures the total number of times a specific Facebook page has been viewed, including both organic and paid visits. It provides insights into the popularity and reach of a page.

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Facebook Pages

Facebook Pages

Post Reach

Post Reach is the number of people who saw your Facebook post. It only counts each person once, even if they viewed the post multiple times.

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Facebook Pages

Facebook Pages

New Leads (w/o Offline Source)

This metric measures the number of new leads that were acquired through online sources and does not include any offline sources, such as events or direct mail campaigns.

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HubSpot Marketing

HubSpot Marketing

New Subscribers (w/o Offline Source)

This metric tracks the number of new subscribers who signed up to receive emails or other content from your website or landing pages, and excludes those who were added offline such as through in-person events.

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HubSpot Marketing

HubSpot Marketing

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