Google Analytics 4, Google Search Console and Google My Business Benchmarks for Health Care

Gain insights into your metrics such as Sessions, Average Session Duration, Engagement Rate, Session Conversion Rate, Impressions, Position, Clicks, CTR, Searches, Views, Interactions and Website Clicks.

Industry

Health Care

Up to 703 contributors

Created by Benchmark Groups, 2 years ago

Sessions

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

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Google Analytics 4

Google Analytics 4

Average Session Duration

Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.

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Google Analytics 4

Google Analytics 4

Engagement Rate

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

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Google Analytics 4

Google Analytics 4

Session Conversion Rate

The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.

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Google Analytics 4

Google Analytics 4

Impressions

Impressions metric represents the number of times a webpage of your site has appeared in search results, regardless of whether or not it was clicked by a user.

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Google Search Console

Google Search Console

Position

The Position metric in Google Search Console is a numerical value that indicates the average position of your website's pages in search engine results pages (SERPs) for a particular keyword or query. A higher position means that your website ranks closer to the top of search results.

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Google Search Console

Google Search Console

Clicks

Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.

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Google Search Console

Google Search Console

CTR

CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.

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Google Search Console

Google Search Console

Searches

The Searches metric in Google My Business indicates how many times your business profile on Google was viewed in the search results for a given time frame. It helps track the visibility of your business online and identify any trends in how often customers are discovering your profile.

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Google Business Profile

Google Business Profile

Views

Views is a metric that represents the number of times your Google My Business listing has been viewed by users in a specific time period. It includes total views, searches, and map views, and can help businesses track their online visibility and potential customer engagement.

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Google Business Profile

Google Business Profile

Interactions

The Interactions metric tracks the number of times customers interact with your business on Google, including website clicks, calls, direction requests, and photo views.

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Google Business Profile

Google Business Profile

Website Clicks

The Website Clicks metric in Google My Business measures the number of times users clicked on the website link from the listing. It indicates the effectiveness and relevance of the website link displayed on the business listing.

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Google Business Profile

Google Business Profile

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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