The Page Likes metric provides the total number of users who have clicked the "Like" button on a Facebook Page to show their support and receive updates from the Page in their News Feed.

The Posts Published metric indicates the number of content pieces that have been successfully published on a Facebook page within a specific timeframe.

The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.

The Page Unlikes metric measures the number of people who have unliked your Facebook Page. It can help you identify patterns in content or other factors that may be causing people to unfollow your page.

The Page Impressions metric measures how many times a Facebook Page or post has been viewed, including both organic and paid views. It indicates the overall reach and engagement of a Page.

Page Impressions - Paid is a Facebook metric that indicates the number of times your ad was displayed to users who saw the ad because you paid for it. It includes both users who clicked on your ad and those who didn't.

Post Reach - Viral is the number of unique people who saw your post when it was shared by someone else, either by liking, commenting or sharing it.

Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.

The New Followers metric refers to the number of individuals who have decided to follow an Instagram account over a specific time period. It can help assess audience growth and the effectiveness of content and marketing efforts.