Content Marketing Benchmarks

Explore benchmarks for metrics like Sessions, Views per Session, Engaged Sessions, Engagement Rate, Average Session Duration, Sessions per User, New Users, Active Users, Updates, Company Home Page Views, Followers, Impressions, Clicks, Comments, Likes, Reactions, Subscribers, Views, Watch Time and Average Percentage Viewed.

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3D Printing

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Created by Benchmark Groups, 6 months ago

Sessions

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

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Google Analytics 4

Google Analytics 4

Views per Session

Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.

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Google Analytics 4

Google Analytics 4

Engaged Sessions

Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.

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Google Analytics 4

Google Analytics 4

Engagement Rate

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

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Google Analytics 4

Google Analytics 4

Average Session Duration

Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.

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Google Analytics 4

Google Analytics 4

Sessions per User

The Sessions per User metric in Google Analytics 4 shows the average number of sessions per user during a specific time period. It indicates how frequently users are returning to the website and engaging with its content.

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Google Analytics 4

Google Analytics 4

New Users

New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.

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Google Analytics 4

Google Analytics 4

Active Users

The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.

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Google Analytics 4

Google Analytics 4

Updates

The Updates metric on LinkedIn Company Pages measures the frequency and engagement level of posts shared by the company, indicating the reach and impact of content.

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LinkedIn Company Pages

LinkedIn Company Pages

Company Home Page Views

Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.

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LinkedIn Company Pages

LinkedIn Company Pages

Followers

Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.

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LinkedIn Company Pages

LinkedIn Company Pages

Impressions

Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.

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LinkedIn Company Pages

LinkedIn Company Pages

Clicks

The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.

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LinkedIn Company Pages

LinkedIn Company Pages

Comments

The Comments metric on LinkedIn Company Pages measures the number of responses and reactions from users on posts and updates, reflecting engagement and interest in your company content.

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LinkedIn Company Pages

LinkedIn Company Pages

Likes

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LinkedIn Company Pages

LinkedIn Company Pages

Reactions

The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.

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LinkedIn Company Pages

LinkedIn Company Pages

Subscribers

The Subscribers metric on YouTube refers to the number of users who have chosen to follow a particular channel and receive updates when new content is posted. It is an important measure of a channel's popularity and engagement with its audience.

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YouTube

YouTube

Views

The Views metric on YouTube shows the number of times a video has been watched. It includes both unique and repeat views and is one of the most important indicators of a video's success.

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YouTube

YouTube

Watch Time

Watch Time is the total amount of time viewers spend watching a video on YouTube, from start to finish. It's a crucial metric for creators, as it directly impacts video ranking and monetization potential.

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YouTube

YouTube

Average Percentage Viewed

The Average Percentage Viewed metric is a measure of the average percentage of a video that a viewer watches before clicking out or stopping. It can help creators understand audience engagement and optimize video content.

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YouTube

YouTube

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