HubSpot Benchmarks for All Companies

Connect your HubSpot Marketing and CRM to get access to the most popular HubSpot benchmarks. See how your Marketing and Sales performance compares against other HubSpot customers in these areas: Sessions, Pageviews/ Session, Blog Views, New Blog Posts Published, Landing Page Submissions, Total Contacts, Emails Sent, Emails Clicked, New MQLs Emails Logged, Meetings, Calls, Deals Created and New Deals Created Amount.

Company size

1-100K+

Up to 1595 contributors

Created by Benchmark Groups, 2 years ago

Sessions

The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.

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HubSpot Marketing

Pageviews / Session

The Pageviews / Session metric measures the average number of pages viewed per session on a website. It helps to understand the engagement level of website visitors and their interest in exploring different website pages.

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HubSpot Marketing

Blog Views

Blog views is a metric that tracks the number of times a blog post has been viewed by visitors on your website. It helps to measure the effectiveness of your content marketing efforts and the level of engagement with your audience.

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HubSpot Marketing

New Blog Posts Published

The New Blog Posts Published metric in HubSpot tracks the number of freshly added blog posts.

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HubSpot Marketing

Landing Page Submissions

Landing Page Submissions metric measures the number of times visitors complete a form or register for an offer on a landing page, helping to measure lead generation effectiveness.

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HubSpot Marketing

Total Contacts (marketing)

The Contacts (w/o Offline Source) metric in Hubspot measures the number of contacts in your database that were acquired through online channels such as website forms, landing pages, social media, and email, excluding any offline sources such as events or direct mail.

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HubSpot Marketing

New Contacts (w/o Offline Source)

The New Contacts (w/o Offline Source) metric in Hubspot measures the number of new contacts acquired through online sources, such as website visits, social media, or email marketing campaigns, excluding any offline sources such as trade shows or direct mail.

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HubSpot Marketing

Total Contacts (marketing)

Total Contacts (marketing) refers to the number of individuals or companies that have interacted with your marketing campaigns and provided their contact information for future communication.

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HubSpot CRM

HubSpot CRM

Contacts

The Contacts metric in Hubspot tracks the number of individuals in your database, including leads, customers, and any other individuals you may have added through various sources. This information can be used to measure the size and growth of your audience, as well as inform your marketing efforts and outreach strategies.

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Emails Sent

Emails Sent is a metric in HubSpot that tracks the total number of emails that have been sent from your account to your contacts or lists within a specific time period.

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HubSpot Marketing

Emails Clicked

The Emails Clicked metric measures the number of times recipients clicked on links within an email campaign, indicating engagement and interest.

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HubSpot Marketing

New MQLs

The New MQLs metric measures the number of new Marketing Qualified Leads generated within a specified time frame.

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HubSpot Marketing

Emails Logged

The Emails Logged metric in HubSpot CRM tracks the number of emails sent and received by your team within the CRM, providing insights into communication activity and engagement with contacts.

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HubSpot CRM

Meetings

The Meetings metric in HubSpot CRM measures the number of scheduled and completed meetings with your contacts. It helps to track the effectiveness of your sales and marketing tactics and optimize your outreach strategy.

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HubSpot CRM

Calls

The Calls metric in HubspotCRM tracks the number of phone calls made between contacts and users in your account, allowing you to measure communication and outreach efforts and gather insights on potential sales opportunities.

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HubSpot CRM

New Deals Created Amount

The New Deals Created Amount metric measures the total revenue generated from newly created deals in a given period of time. It helps businesses track the effectiveness of their sales efforts and identify areas for improvement.

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HubSpot CRM

Deals Created

Deals Created is a sales metric in HubSpot CRM that measures the total number of new deals created within a specified time period. It helps teams track their sales performance and evaluate the effectiveness of their sales strategies.

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HubSpot CRM

Average Time to Close Deal

Average Time to Close Deal measures the average duration it takes to close a deal, from initial contact to the signing of the contract.

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HubSpot CRM

Deals Closed Won

Deals Closed Won is the total number of sales deals that have been successfully closed and won within a given time period, indicating the effectiveness of the sales team in converting potential customers into paying customers.

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HubSpot CRM

Deals Closed Won Amount

The Deals Closed Won Amount metric in Hubspot CRM represents the total value of all deals that have been marked as "closed-won" in the system.

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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