Gain insights into your metrics such as Position, CTR, Sessions, Session Conversion Rate, CTR, CTR (All), CTR (All), Average CTR, Impressions CTR, Conversion Rate, Conversion Rate, Purchase ROAS (Return on Ad Spend), Purchase ROAS (Return on Ad Spend), Return On Ad Spend, Avg. CPC, Average CPC, Cost per 1,000 People Reached, Cost per Lead, CPC (Destination) and CVR.
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Created by Benchmark Groups, a year ago
The Position metric in Google Search Console is a numerical value that indicates the average position of your website's pages in search engine results pages (SERPs) for a particular keyword or query. A higher position means that your website ranks closer to the top of search results.
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Google Search Console
CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.
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Google Search Console
Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.
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Google Analytics 4
The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.
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Google Analytics 4
Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
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Google Ads
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
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Facebook Ads
The percentage of times people saw your ad and performed a click (all) during the specified Date Range.
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TikTok Ads
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
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LinkedIn Ads
Impressions CTR (Click-Through Rate) is the percentage of clicks advertisers received per thousand ad impressions. It measures the efficiency of ads in generating clicks from users. Higher CTR implies better ad performance.
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Google AdMob
Conversion Rate is the percentage of users who take a desired action on your website or landing page after clicking on your ad. It is used to measure the effectiveness of your Adwords campaigns.
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Google Ads
Conversion Rate is a crucial metric that measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
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Microsoft Advertising
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
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Facebook Ads
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.
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Snapchat Ads
Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
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Microsoft Advertising
Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.
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Google Ads
Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.
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LinkedIn Ads
Cost per 1,000 People Reached is the amount of money spent on a TikTok Ads campaign to reach 1,000 unique users on the platform. It helps measure the efficiency and effectiveness of your ad spend in reaching your target audience.
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TikTok Ads
Cost per lead (CPL) is a metric that measures the cost an advertiser pays for acquiring a new lead, typically calculated by dividing the total cost of a campaign by the number of leads generated.
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Snapchat Ads
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
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TikTok Ads
CVR or Conversion Rate is the percentage of users who take a desired action after seeing an ad. It serves as a measure of ad effectiveness and helps in optimizing ad campaigns to increase conversions.
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TikTok Ads
Amount spent is a metric that shows how much money has been spent on a particular SnapchatAds campaign or ad set over a specified period of time. It is a key performance indicator (KPI) used to evaluate the overall effectiveness and cost-effectiveness of advertising efforts.
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Snapchat Ads
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
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Facebook Ads
Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.
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Google Ads
Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.
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LinkedIn Ads
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
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TikTok Ads
The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
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Microsoft Advertising