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Digital Advertising Cost Benchmarks for B2B Companies

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Benchmarks for Microsoft Advertising metrics including Spend, Cost per Conversion, and Average CPC, TikTok Ads metrics CPM, Total Cost, CPC, Facebook Ads metrics including Average CPM, Average CPC, Spend, metrics from Google Ads including Cost, Average CPC, Conversion value, Cost / Conversion, metrics from LinkedIn Ads including Average CPM, Average CPC and Spent

Average CPM, Spent, Average CPC

Cost / Conversion, Conversion Value, Cost, Average CPC

Cost per Conversion, Average CPC, Spend

Average CPM, Average CPC, Total Cost

Total Cost, CPC, CPM

Business type

B2B

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