Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.

The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.

New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.

Events per Session is a metric in Google Analytics 4 that calculates the average number of events triggered per user session on a website or mobile app.

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

User Engagement is a metric that measures how much time and effort users spend on a website or app. It encompasses various actions such as pageviews, session duration, bounce rate, and more, helping businesses understand how their content and UX impact user behavior.

The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.

The Event Count per User metric measures the total number of events triggered by a unique user within a selected time frame. It helps track user engagement and behavior on a website or app.

The Sessions per User metric in Google Analytics 4 shows the average number of sessions per user during a specific time period. It indicates how frequently users are returning to the website and engaging with its content.

Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.

Bounce Rate is a metric in Google Analytics that represents the percentage of visitors who leave a website without interacting with other pages or elements on the site.

Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.

The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.

Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.

Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.