Google Analytics Universal benchmaraks for financial services frims (banking, mortgage, asset management, investment management, insurance) including users, sessions, average session duration, pageviews, pages per session, bounce rate, goal conversion rate, goal completion.
Asset Management
Created by Benchmark Groups, 2 years ago
The Users metric in Google Analytics represents the number of unique individuals who have visited a website or app within a given time period. It is an important metric for measuring audience size and engagement.
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Sessions is a metric in Google Analytics that represents a group of interactions made by a single user during a specified time period on a website or app.
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Pageviews is a metric that measures the total number of times a page has been viewed on a website, including multiple views by the same user. It helps track website traffic and user engagement.
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Pages per session is a Google Analytics metric that refers to the average number of pages viewed during a single session by a user on a website.
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Bounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page. A high bounce rate is often an indicator of poor website user experience or irrelevant content.
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The Goal Conversion Rate is a metric in Google Analytics that measures the percentage of users who completed a specific goal, such as making a purchase or filling out a form, out of all users who visited a website or landing page.
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Goal Completion is a metric in Google Analytics that measures the number or percentage of times a user completes a specific action. It helps to track and analyze the success of a website or marketing campaign.
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