Google Analytics Benchmarks for Banking, Mortgage, Financial and Insurance Firms

Google Analytics Universal benchmaraks for financial services frims (banking, mortgage, asset management, investment management, insurance) including users, sessions, average session duration, pageviews, pages per session, bounce rate, goal conversion rate, goal completion.

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Asset Management

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Created by Benchmark Groups, 2 years ago

Users

The Users metric in Google Analytics represents the number of unique individuals who have visited a website or app within a given time period. It is an important metric for measuring audience size and engagement.

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Google Universal Analytics

Sessions

Sessions is a metric in Google Analytics that represents a group of interactions made by a single user during a specified time period on a website or app.

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Google Universal Analytics

Pageviews

Pageviews is a metric that measures the total number of times a page has been viewed on a website, including multiple views by the same user. It helps track website traffic and user engagement.

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Google Universal Analytics

Pages / Session

Pages per session is a Google Analytics metric that refers to the average number of pages viewed during a single session by a user on a website.

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Google Universal Analytics

Bounce Rate

Bounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page. A high bounce rate is often an indicator of poor website user experience or irrelevant content.

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Google Universal Analytics

Goal Conversion Rate

The Goal Conversion Rate is a metric in Google Analytics that measures the percentage of users who completed a specific goal, such as making a purchase or filling out a form, out of all users who visited a website or landing page.

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Google Universal Analytics

Goal Completion

Goal Completion is a metric in Google Analytics that measures the number or percentage of times a user completes a specific action. It helps to track and analyze the success of a website or marketing campaign.

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Google Universal Analytics

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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