Google Analytics Universal Benchmarks for the Health and Wellness sector (including Clinics, Gyms, Personal Care, Nutrition, Supplements, Yoga, Spa, Meditation etc) for Users, Bounce rate, Pageviews, Average time on page, Sessions, Average session duration, Pages per session, goal conversation rate, goal completions and goal value.
Health & Wellness
Created by Benchmark Groups, 2 years ago
The Users metric in Google Analytics represents the number of unique individuals who have visited a website or app within a given time period. It is an important metric for measuring audience size and engagement.
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Bounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page. A high bounce rate is often an indicator of poor website user experience or irrelevant content.
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Pageviews is a metric that measures the total number of times a page has been viewed on a website, including multiple views by the same user. It helps track website traffic and user engagement.
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Avg. Time on Page is a metric in Google Analytics that measures the average amount of time users spend on a web page before leaving, providing insights into user engagement and content effectiveness.
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Sessions is a metric in Google Analytics that represents a group of interactions made by a single user during a specified time period on a website or app.
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The Avg. Session Duration metric represents the average length of time users spend on a website, from the moment they arrive until they leave.
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Pages per session is a Google Analytics metric that refers to the average number of pages viewed during a single session by a user on a website.
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The Goal Conversion Rate is a metric in Google Analytics that measures the percentage of users who completed a specific goal, such as making a purchase or filling out a form, out of all users who visited a website or landing page.
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Goal Completion is a metric in Google Analytics that measures the number or percentage of times a user completes a specific action. It helps to track and analyze the success of a website or marketing campaign.
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The Goal Value metric is a numerical value assigned to a specific goal in Google Analytics, representing the expected value or revenue gained from achieving that goal. It helps businesses measure the effectiveness of their marketing efforts and evaluate the ROI of various campaigns.
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The New Users metric in Google Analytics refers to the number of unique visitors who are visiting a particular website for the first time within a specified time period.
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