B2B Content Creation Survey: Navigating the Future of In-House Marketing Innovation

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Robert Katai

Robert Katai

Explore the evolving role of in-house content creators in B2B organizations. This group seeks insights into the use, impact, and future trends of internal influencers in business marketing. Share your experiences with content types, distribution channels, and budget shifts to help shape the future of B2B content strategy.

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Sessions

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

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Google Analytics 4

Google Analytics 4

Engaged Sessions

Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.

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Google Analytics 4

Google Analytics 4

Views

Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.

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Google Analytics 4

Google Analytics 4

Views per Session

Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.

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Google Analytics 4

Google Analytics 4

Engagement Rate

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

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Google Analytics 4

Google Analytics 4

Conversions

Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.

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Google Analytics 4

Google Analytics 4

User Conversion Rate

The percentage of Users who triggered any Conversion Event.

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Google Analytics 4

Google Analytics 4

Session Conversion Rate

The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.

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Google Analytics 4

Google Analytics 4

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