Marketing Benchmarks for Industrial & Manufacturing Companies

If you’ve ever wondered how your online marketing assets perform relative to peer companies, here’s a simple opportunity that will provide answers to those questions about relative performance. This benchmark group allows you to compare your search engine optimization and website performance to other manufacturing companies, simply by connecting your Google Search Console and Google Analytics 4 accounts.

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Industry

Industrials & Manufacturing

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Position

The Position metric in Google Search Console is a numerical value that indicates the average position of your website's pages in search engine results pages (SERPs) for a particular keyword or query. A higher position means that your website ranks closer to the top of search results.

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Google Search Console

Google Search Console

Search Impressions

Impressions metric represents the number of times a webpage of your site has appeared in search results, regardless of whether or not it was clicked by a user.

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Google Search Console

Google Search Console

CTR

CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.

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Google Search Console

Google Search Console

Clicks

Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.

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Google Search Console

Google Search Console

Sessions

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

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Google Analytics 4

Google Analytics 4

Engaged Sessions

Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.

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Google Analytics 4

Google Analytics 4

Total Users

Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.

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Google Analytics 4

Google Analytics 4

New Users

New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.

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Google Analytics 4

Google Analytics 4

Views

Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.

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Google Analytics 4

Google Analytics 4

Views per Session

Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.

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Google Analytics 4

Google Analytics 4

Average Session Duration

Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.

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Google Analytics 4

Google Analytics 4

Engagement Rate

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

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Google Analytics 4

Google Analytics 4

Conversions

Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.

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Google Analytics 4

Google Analytics 4

Session Conversion Rate

The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.

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Google Analytics 4

Google Analytics 4

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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