Klaviyo benchmarks for eCommerce and Marketplaces

Klaviyo’s ecommerce email marketing metrics: opened email, clicked email, subscribed to list, recieved email, marked as spam, dropped email, bounced email

Business type

eCommerce

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Up to 56 contributors

Created by Benchmark Groups, 2 years ago

Opened Email

The Opened Email metric measures how many subscribers have opened an email you've sent, tracked through an invisible pixel in the email. It's a key indicator of engagement.

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Clicked Email

Clicked Email is a metric that shows how many times recipients clicked on a link in an email campaign. It helps measure engagement and identify highly engaged subscribers.

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Klaviyo

Subscribed to List

The Subscribed to List metric measures the number of people who have opted in to receive emails from your specific mailing list.

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Received Email

The Received Email metric represents the number of emails delivered to the recipients' inbox and is an important measure of the success of an email campaign.

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Marked as Spam

The "Marked as Spam" metric measures the number of times your email campaign was flagged as spam by recipients. This is important to monitor as too many spam complaints can negatively impact your sender reputation and deliverability.

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Bounced Email

Bounced Email metric measures the number or percentage of emails that were not delivered successfully to the recipient's inbox due to factors like an invalid email address, full mailbox, or the recipient's server blocking the email.

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Klaviyo

Dropped Email

The Dropped Email metric tracks the percentage of emails that were not delivered to the recipient's inbox, typically due to issues with the recipient's email server or filtering.

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