Benchmark your Marketing and Sales performance against other B2B companies. Connect your HubSpot Marketing and HubSpot CRM to see how you compare in areas like: Sessions, Pageviews/Session, Bounce Rate, Avg. Session Length, New Leads (w/o Offline Source), New MQLs (w/o Offline Source), New SQLs (w/o Offline Source), New Opportunities (w/o Offline Source), New Opportunities, Deals Created, Deals Closed Won, Deals Closed Won Amount and All Deals.
B2C
Created by Benchmark Groups, 2 years ago
The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.
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The Pageviews / Session metric measures the average number of pages viewed per session on a website. It helps to understand the engagement level of website visitors and their interest in exploring different website pages.
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Bounce Rate is a metric that measures the percentage of website visitors who leave a site after only viewing one page. It indicates the effectiveness of a website in engaging visitors and driving conversions.
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Avg. Session Length is a metric that measures the average duration of a user's visit to a website, indicating how engaged they are with the content.
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This metric measures the number of new leads that were acquired through online sources and does not include any offline sources, such as events or direct mail campaigns.
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New MQLs (w/o Offline Source) represents the number of new Marketing Qualified Leads generated by online sources only, excluding leads from offline marketing efforts.
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New SQLs (without offline sources) is a metric that measures the number of newly generated SQLs (Sales Qualified Leads) within a specific time period, excluding those who were sourced from offline channels such as trade shows or events.
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The New Opportunities (w/o Offline Source) metric in Hubspot tracks the number of new sales opportunities generated through online sources, such as website visits or social media, excluding any offline sources like trade shows or referrals.
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New Opportunities metric in HubSpot measures how many new potential customers or sales leads have been created within a specified time period.
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Deals Created is a sales metric in HubSpot CRM that measures the total number of new deals created within a specified time period. It helps teams track their sales performance and evaluate the effectiveness of their sales strategies.
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Deals Closed Won is the total number of sales deals that have been successfully closed and won within a given time period, indicating the effectiveness of the sales team in converting potential customers into paying customers.
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The Deals Closed Won Amount metric in Hubspot CRM represents the total value of all deals that have been marked as "closed-won" in the system.
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The All Deals metric in HubspotCRM provides a comprehensive overview of all deals in the sales pipeline, including the total number of deals, their total value, and their current stage.
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Landing Page Submissions metric measures the number of times visitors complete a form or register for an offer on a landing page, helping to measure lead generation effectiveness.
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The Landing Page Views to Submission Rate metric measures the percentage of people who submit a form on a landing page after viewing it. It helps to evaluate the effectiveness of the landing page in converting visitors into potential leads.
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The Landing Pages metric in Hubspot measures the performance of individual web pages that potential customers first land on when visiting a website, providing insights on user behavior, traffic, and lead generation.
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The New Contacts (w/o Offline Source) metric in Hubspot measures the number of new contacts acquired through online sources, such as website visits, social media, or email marketing campaigns, excluding any offline sources such as trade shows or direct mail.
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The New Blog Posts Published metric in HubSpot tracks the number of freshly added blog posts.
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