HubSpot Benchmarks (Marketing and Sales) for B2C Companies

Benchmark your Marketing and Sales performance against other B2B companies. Connect your HubSpot Marketing and HubSpot CRM to see how you compare in areas like: Sessions, Pageviews/Session, Bounce Rate, Avg. Session Length, New Leads (w/o Offline Source), New MQLs (w/o Offline Source), New SQLs (w/o Offline Source), New Opportunities (w/o Offline Source), New Opportunities, Deals Created, Deals Closed Won, Deals Closed Won Amount and All Deals.

Business type

B2C

Up to 440 contributors

Created by Benchmark Groups, 2 years ago

Sessions

The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.

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HubSpot Marketing

Pageviews / Session

The Pageviews / Session metric measures the average number of pages viewed per session on a website. It helps to understand the engagement level of website visitors and their interest in exploring different website pages.

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HubSpot Marketing

Bounce Rate

Bounce Rate is a metric that measures the percentage of website visitors who leave a site after only viewing one page. It indicates the effectiveness of a website in engaging visitors and driving conversions.

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HubSpot Marketing

Avg. Session Length

Avg. Session Length is a metric that measures the average duration of a user's visit to a website, indicating how engaged they are with the content.

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HubSpot Marketing

New Leads (w/o Offline Source)

This metric measures the number of new leads that were acquired through online sources and does not include any offline sources, such as events or direct mail campaigns.

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HubSpot Marketing

New MQLs (w/o Offline Source)

New MQLs (w/o Offline Source) represents the number of new Marketing Qualified Leads generated by online sources only, excluding leads from offline marketing efforts.

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HubSpot Marketing

New SQLs (w/o Offline Source)

New SQLs (without offline sources) is a metric that measures the number of newly generated SQLs (Sales Qualified Leads) within a specific time period, excluding those who were sourced from offline channels such as trade shows or events.

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New Opportunities (w/o Offline Source)

The New Opportunities (w/o Offline Source) metric in Hubspot tracks the number of new sales opportunities generated through online sources, such as website visits or social media, excluding any offline sources like trade shows or referrals.

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HubSpot Marketing

New Opportunities

New Opportunities metric in HubSpot measures how many new potential customers or sales leads have been created within a specified time period.

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Deals Created

Deals Created is a sales metric in HubSpot CRM that measures the total number of new deals created within a specified time period. It helps teams track their sales performance and evaluate the effectiveness of their sales strategies.

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HubSpot CRM

Deals Closed Won

Deals Closed Won is the total number of sales deals that have been successfully closed and won within a given time period, indicating the effectiveness of the sales team in converting potential customers into paying customers.

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HubSpot CRM

Deals Closed Won Amount

The Deals Closed Won Amount metric in Hubspot CRM represents the total value of all deals that have been marked as "closed-won" in the system.

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HubSpot CRM

All Deals

The All Deals metric in HubspotCRM provides a comprehensive overview of all deals in the sales pipeline, including the total number of deals, their total value, and their current stage.

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HubSpot CRM

Landing Page Submissions

Landing Page Submissions metric measures the number of times visitors complete a form or register for an offer on a landing page, helping to measure lead generation effectiveness.

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HubSpot Marketing

Landing Page Views to Submission Rate

The Landing Page Views to Submission Rate metric measures the percentage of people who submit a form on a landing page after viewing it. It helps to evaluate the effectiveness of the landing page in converting visitors into potential leads.

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Landing Pages

The Landing Pages metric in Hubspot measures the performance of individual web pages that potential customers first land on when visiting a website, providing insights on user behavior, traffic, and lead generation.

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New Contacts (w/o Offline Source)

The New Contacts (w/o Offline Source) metric in Hubspot measures the number of new contacts acquired through online sources, such as website visits, social media, or email marketing campaigns, excluding any offline sources such as trade shows or direct mail.

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HubSpot Marketing

New Blog Posts Published

The New Blog Posts Published metric in HubSpot tracks the number of freshly added blog posts.

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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