Large Information Technology & Services Companies under $50M Annual Revenue

Benchmarks for New Users, Users, Avg. Session Duration, Bounce Rate, Pageviews, Sessions, Pages / Session from Google Analytics, and Clicks, Impressions, Cost from Google Ads

Industry

Information Technology & Services

Revenue

$10M-$50M

Up to 100 contributors

Created by Benchmark Groups, 2 years ago

Sessions

Sessions is a metric in Google Analytics that represents a group of interactions made by a single user during a specified time period on a website or app.

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Google Universal Analytics

Google Universal Analytics

Users

The Users metric in Google Analytics represents the number of unique individuals who have visited a website or app within a given time period. It is an important metric for measuring audience size and engagement.

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Google Universal Analytics

Google Universal Analytics

Bounce Rate

Bounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page. A high bounce rate is often an indicator of poor website user experience or irrelevant content.

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Google Universal Analytics

Google Universal Analytics

Cost

Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.

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Google Ads

Google Ads

Pageviews

Pageviews is a metric that measures the total number of times a page has been viewed on a website, including multiple views by the same user. It helps track website traffic and user engagement.

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Google Universal Analytics

Google Universal Analytics

Avg. Session Duration

The Avg. Session Duration metric represents the average length of time users spend on a website, from the moment they arrive until they leave.

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Google Universal Analytics

Google Universal Analytics

Pages / Session

Pages per session is a Google Analytics metric that refers to the average number of pages viewed during a single session by a user on a website.

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Google Universal Analytics

Google Universal Analytics

Clicks

Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.

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Google Ads

Google Ads

New Users

The New Users metric in Google Analytics refers to the number of unique visitors who are visiting a particular website for the first time within a specified time period.

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Google Universal Analytics

Google Universal Analytics

Impressions

Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.

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Google Ads

Google Ads

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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