The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.

The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.

CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.

CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.

Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.

Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.

Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.

The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.

Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.

Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.

Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.

Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.

The Average CPC (cost-per-click) is the average amount paid for each click on an ad, determined by dividing the total cost of clicks by the total number of clicks received.

The Clicks metric measures the number of clicks that your ad or campaign receives from users who are interested in your product or service.

Conversions metric represents the number of times a user completes a desired action after clicking on your Bing Ads campaign, such as making a purchase or filling out a form.

CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.

Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.

The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.

Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.

Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.

Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.

The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.

The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.

Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.

Cost per Lead (Email) is a metric that measures the average cost incurred to acquire each lead who shares their email address through LinkedIn Ads. It is calculated by dividing the total advertising cost by the number of leads that provided their email information. This metric helps evaluate the cost-efficiency of campaigns specifically in terms of generating email contacts, enabling better optimization and budget allocation.

Cost/Conversion is a Google AdWords metric that measures the amount of money spent on a campaign divided by the number of conversions (desired actions taken by users). This metric helps advertisers determine the efficiency of their campaigns and optimize them accordingly to achieve their conversion goals at a lower cost.

The estimated number of unique member accounts with at least one impression.

Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.