Best Practice and Performance Benchmark Group for Marketing Agencies

This invite-only benchmark group provides a comparative analysis of marketing agency business processes as well as key performance metrics across Google Search Console, Google Analytics 4, Facebook Ads, and Google Ads. The group aims to help agencies understand and improve their own marketing strategies by benchmarking their organic and paid performance against their peers.

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Company size

1-100K+

Industry

Marketing & Advertising

Up to 1285 contributors

Sessions

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

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Google Analytics 4

Google Analytics 4

Engaged Sessions

Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.

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Google Analytics 4

Google Analytics 4

New Users

New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.

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Google Analytics 4

Google Analytics 4

Engagement Rate

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

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Google Analytics 4

Google Analytics 4

Conversions

Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.

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Google Analytics 4

Google Analytics 4

CTR (All)

CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.

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Google Search Console

Google Search Console

Position

The Position metric in Google Search Console is a numerical value that indicates the average position of your website's pages in search engine results pages (SERPs) for a particular keyword or query. A higher position means that your website ranks closer to the top of search results.

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Google Search Console

Google Search Console

Cost

Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.

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Google Ads

Google Ads

Avg. CPC

Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.

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Google Ads

Google Ads

Cost / Conversion

Cost/Conversion is a Google AdWords metric that measures the amount of money spent on a campaign divided by the number of conversions (desired actions taken by users). This metric helps advertisers determine the efficiency of their campaigns and optimize them accordingly to achieve their conversion goals at a lower cost.

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Google Ads

Google Ads

CTR

Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.

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Google Ads

Google Ads

CPC (All)

CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.

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Facebook Ads

Facebook Ads

CPM

CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.

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Facebook Ads

Facebook Ads

CTR (All)

CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.

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Facebook Ads

Facebook Ads

Leads

Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.

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Facebook Ads

Facebook Ads

Amount Spent

The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.

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Facebook Ads

Facebook Ads

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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