LinkedIn Company Pages, Google Analytics 4 and HubSpot Marketing Benchmarks for B2B

Discover how you stack up in areas such as Clicks, Followers, Impressions, Likes, New Followers, Reactions, Unique Impressions, Updates, Views, New Email Subscribers, New Blog Posts Published and Blog Posts Published.

Business type

B2B

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Created by Benchmark Groups, 6 months ago

Clicks

The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.

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LinkedIn Company Pages

LinkedIn Company Pages

Followers

Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.

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LinkedIn Company Pages

LinkedIn Company Pages

Impressions

Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.

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LinkedIn Company Pages

LinkedIn Company Pages

Likes

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LinkedIn Company Pages

LinkedIn Company Pages

New Followers

New Followers is the number of users who have started following a company's LinkedIn page within a designated time period. It reflects the growth of a company's audience on the platform.

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LinkedIn Company Pages

LinkedIn Company Pages

Reactions

The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.

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LinkedIn Company Pages

LinkedIn Company Pages

Unique Impressions

Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.

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LinkedIn Company Pages

LinkedIn Company Pages

Updates

The Updates metric on LinkedIn Company Pages measures the frequency and engagement level of posts shared by the company, indicating the reach and impact of content.

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LinkedIn Company Pages

LinkedIn Company Pages

Views

Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.

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Google Analytics 4

Google Analytics 4

New Email Subscribers

The New Email Subscribers metric tracks the number of contacts who have recently subscribed to your email list. It helps measure the growth and success of your email marketing efforts.

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HubSpot Marketing

HubSpot Marketing

New Blog Posts Published

The New Blog Posts Published metric in HubSpot tracks the number of freshly added blog posts.

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HubSpot Marketing

HubSpot Marketing

Blog Posts Published

The Blog Posts Published metric is a measure of how many blog posts have been published within a certain timeframe on a website's blog.

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HubSpot Marketing

HubSpot Marketing

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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