Views is a metric that represents the number of times your Google My Business listing has been viewed by users in a specific time period. It includes total views, searches, and map views, and can help businesses track their online visibility and potential customer engagement.

The Website Clicks metric in Google My Business measures the number of times users clicked on the website link from the listing. It indicates the effectiveness and relevance of the website link displayed on the business listing.

Total Reviews is a metric that measures the total number of reviews received by a business on their Google My Business listing, including both positive and negative feedback from customers.

The Searches metric in Google My Business indicates how many times your business profile on Google was viewed in the search results for a given time frame. It helps track the visibility of your business online and identify any trends in how often customers are discovering your profile.

The Phone Calls metric on Google My Business measures the number of calls that customers make to a business directly from its GMB listing. It helps businesses track the effectiveness of their GMB profile and assess their success in driving phone leads.

The Messages metric in Google My Business tracks the number of customer inquiries and chat messages sent to your business. It helps to measure engagement and customer interaction with your business.

The Average Rating metric is a summary of all the ratings gathered from customers for a business on Google My Business. It's displayed as a numerical average rating score from 1 to 5 stars.

The Bookings metric on Google My Business tracks the number of times customers have made reservations or appointments directly from your GMB listing. It is a crucial metric in measuring the effectiveness of your GMB profile in driving customer engagement and conversions.

The Directions metric in GoogleMyBusiness shows the number of times people have requested directions to your business location. It helps you analyze the popularity of your business and the effectiveness of your listing in attracting potential customers.

The Interactions metric tracks the number of times customers interact with your business on Google, including website clicks, calls, direction requests, and photo views.