Google My Business Benchmarks for All Companies

Google My Business Benchmarks for All Companies, including Views, Website Clicks, Total Reviews, Searches, Phone Calls, Messages, Average Rating, Bookings, Directions and Interactions

Company size

1-100K+

Up to 853 contributors

Created by Benchmark Groups, 2 years ago

Views

Views is a metric that represents the number of times your Google My Business listing has been viewed by users in a specific time period. It includes total views, searches, and map views, and can help businesses track their online visibility and potential customer engagement.

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Google Business Profile

Website Clicks

The Website Clicks metric in Google My Business measures the number of times users clicked on the website link from the listing. It indicates the effectiveness and relevance of the website link displayed on the business listing.

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Google Business Profile

Google Business Profile

Total Reviews

Total Reviews is a metric that measures the total number of reviews received by a business on their Google My Business listing, including both positive and negative feedback from customers.

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Google Business Profile

Searches

The Searches metric in Google My Business indicates how many times your business profile on Google was viewed in the search results for a given time frame. It helps track the visibility of your business online and identify any trends in how often customers are discovering your profile.

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Google Business Profile

Phone Calls

The Phone Calls metric on Google My Business measures the number of calls that customers make to a business directly from its GMB listing. It helps businesses track the effectiveness of their GMB profile and assess their success in driving phone leads.

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Google Business Profile

Google Business Profile

Messages

The Messages metric in Google My Business tracks the number of customer inquiries and chat messages sent to your business. It helps to measure engagement and customer interaction with your business.

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Google Business Profile

Average Rating

The Average Rating metric is a summary of all the ratings gathered from customers for a business on Google My Business. It's displayed as a numerical average rating score from 1 to 5 stars.

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Google Business Profile

Bookings

The Bookings metric on Google My Business tracks the number of times customers have made reservations or appointments directly from your GMB listing. It is a crucial metric in measuring the effectiveness of your GMB profile in driving customer engagement and conversions.

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Google Business Profile

Directions

The Directions metric in GoogleMyBusiness shows the number of times people have requested directions to your business location. It helps you analyze the popularity of your business and the effectiveness of your listing in attracting potential customers.

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Google Business Profile

Interactions

The Interactions metric tracks the number of times customers interact with your business on Google, including website clicks, calls, direction requests, and photo views.

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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