HubSpot Benchmarks for SaaS Companies

A benchmark group for SaaS companies -- to compare their own sales and marketing results to the rest. Use this group to compare your own firm's marketing stats (sessions, pageviews per session, blog posts published, landing page submissions), new inbound contacts, marketing emails clicked) and sales stats (deals created, time to close, deals closed won and call volume).

Business type

SaaS

Up to 531 contributors

Created by Benchmark Groups, 2 years ago

Sessions

The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.

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HubSpot Marketing

Bounce Rate

Bounce Rate is a metric that measures the percentage of website visitors who leave a site after only viewing one page. It indicates the effectiveness of a website in engaging visitors and driving conversions.

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HubSpot Marketing

Avg. Session Length

Avg. Session Length is a metric that measures the average duration of a user's visit to a website, indicating how engaged they are with the content.

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HubSpot Marketing

Pageviews / Session

The Pageviews / Session metric measures the average number of pages viewed per session on a website. It helps to understand the engagement level of website visitors and their interest in exploring different website pages.

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HubSpot Marketing

Page Views

Page Views is a metric on HubSpot that measures the number of times a web page has been viewed by visitors. This metric is important in determining the popularity and engagement of a webpage.

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HubSpot Marketing

New Blog Posts Published

The New Blog Posts Published metric in HubSpot tracks the number of freshly added blog posts.

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HubSpot Marketing

Blog Posts Published

The Blog Posts Published metric is a measure of how many blog posts have been published within a certain timeframe on a website's blog.

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HubSpot Marketing

Landing Page Views to Submission Rate

The Landing Page Views to Submission Rate metric measures the percentage of people who submit a form on a landing page after viewing it. It helps to evaluate the effectiveness of the landing page in converting visitors into potential leads.

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HubSpot Marketing

Landing Page Submissions

Landing Page Submissions metric measures the number of times visitors complete a form or register for an offer on a landing page, helping to measure lead generation effectiveness.

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HubSpot Marketing

New Contacts (w/o Offline Source)

The New Contacts (w/o Offline Source) metric in Hubspot measures the number of new contacts acquired through online sources, such as website visits, social media, or email marketing campaigns, excluding any offline sources such as trade shows or direct mail.

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Emails Opened

Emails Opened is a metric that reveals the percentage of recipients who opened your email. It's an essential measurement as it helps determine the success rate of your email marketing campaigns. It also enables you to identify the effectiveness of your email subject line and content.

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HubSpot Marketing

Emails Clicked

The Emails Clicked metric measures the number of times recipients clicked on links within an email campaign, indicating engagement and interest.

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HubSpot Marketing

Average Time to Close Deal

Average Time to Close Deal measures the average duration it takes to close a deal, from initial contact to the signing of the contract.

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HubSpot CRM

HubSpot CRM

Deals Closed Won

Deals Closed Won is the total number of sales deals that have been successfully closed and won within a given time period, indicating the effectiveness of the sales team in converting potential customers into paying customers.

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HubSpot CRM

HubSpot CRM

Calls

The Calls metric in HubspotCRM tracks the number of phone calls made between contacts and users in your account, allowing you to measure communication and outreach efforts and gather insights on potential sales opportunities.

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HubSpot CRM

Deals Created

Deals Created is a sales metric in HubSpot CRM that measures the total number of new deals created within a specified time period. It helps teams track their sales performance and evaluate the effectiveness of their sales strategies.

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HubSpot CRM

Contacts

The Contacts metric in Hubspot tracks the number of individuals in your database, including leads, customers, and any other individuals you may have added through various sources. This information can be used to measure the size and growth of your audience, as well as inform your marketing efforts and outreach strategies.

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HubSpot Marketing

Emails Sent

Emails Sent is a metric in HubSpot that tracks the total number of emails that have been sent from your account to your contacts or lists within a specific time period.

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Open (Unclosed) Deals

Open Deals is a metric that indicates the total number of deals that are in progress but have not been marked as won or lost in a given period of time in the Hubspot CRM system.

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HubSpot CRM

Deals Closed Won Amount

The Deals Closed Won Amount metric in Hubspot CRM represents the total value of all deals that have been marked as "closed-won" in the system.

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HubSpot CRM

Session to Contact Conversion

The Contact Conversion Rate metric measures the percentage of website visitors who become contacts by filling out a form or taking an action. It indicates the success of converting visitors into potential leads for further nurturing.

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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