SEO Benchmarks for Automotive Industry

Connect your Google Search Console and Google Analytics 4 account to compare your SEO performance to other companies in the industry. Metrics included in this group: Impressions, Position, Clicks, CTR, Sessions, Engagement Rate, Average Session Duration, Views and Conversions.

Industry

Automotive

Up to 214 contributors

Created by Benchmark Groups, 2 years ago

Average Session Duration

Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.

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Google Analytics 4

Google Analytics 4

Engagement Rate

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

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Google Analytics 4

Google Analytics 4

Sessions

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

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Google Analytics 4

Google Analytics 4

Views

Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.

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Google Analytics 4

Google Analytics 4

Conversions

Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.

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Google Analytics 4

Google Analytics 4

Clicks

Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.

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Google Search Console

Google Search Console

CTR

CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.

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Google Search Console

Google Search Console

Impressions

Impressions metric represents the number of times a webpage of your site has appeared in search results, regardless of whether or not it was clicked by a user.

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Google Search Console

Google Search Console

Position

The Position metric in Google Search Console is a numerical value that indicates the average position of your website's pages in search engine results pages (SERPs) for a particular keyword or query. A higher position means that your website ranks closer to the top of search results.

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Google Search Console

Google Search Console

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Banchmarks by Databox
Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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