Google Analytics 4 Benchmarks for SaaS Companies, including: Sessions, Engaged Sessions, Active Users, New Users, Events per Session, Engagement Rate, Event Count, Event Count by User, and Sessions per User.
B2B
Created by Benchmark Groups, 2 years ago
Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.
Unlock benchmark data and connect to
Google Analytics 4
Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.
Unlock benchmark data and connect to
Google Analytics 4
The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
Unlock benchmark data and connect to
Google Analytics 4
New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.
Unlock benchmark data and connect to
Google Analytics 4
Events per Session is a metric in Google Analytics 4 that calculates the average number of events triggered per user session on a website or mobile app.
Unlock benchmark data and connect to
Google Analytics 4
Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.
Unlock benchmark data and connect to
Google Analytics 4
User Engagement is a metric that measures how much time and effort users spend on a website or app. It encompasses various actions such as pageviews, session duration, bounce rate, and more, helping businesses understand how their content and UX impact user behavior.
Unlock benchmark data and connect to
Google Analytics 4
The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.
Unlock benchmark data and connect to
Google Analytics 4
The Event Count per User metric measures the total number of events triggered by a unique user within a selected time frame. It helps track user engagement and behavior on a website or app.
Unlock benchmark data and connect to
Google Analytics 4
The Sessions per User metric in Google Analytics 4 shows the average number of sessions per user during a specific time period. It indicates how frequently users are returning to the website and engaging with its content.
Unlock benchmark data and connect to
Google Analytics 4