Google Analytics 4 (GA4) for SaaS & B2B Companies

Google Analytics 4 Benchmarks for SaaS Companies, including: Sessions, Engaged Sessions, Active Users, New Users, Events per Session, Engagement Rate, Event Count, Event Count by User, and Sessions per User.

Business type

B2B

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Created by Benchmark Groups, 2 years ago

Sessions

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

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Google Analytics 4

Google Analytics 4

Engaged Sessions

Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.

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Google Analytics 4

Google Analytics 4

Active Users

The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.

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Google Analytics 4

Google Analytics 4

New Users

New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.

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Google Analytics 4

Google Analytics 4

Events per Session

Events per Session is a metric in Google Analytics 4 that calculates the average number of events triggered per user session on a website or mobile app.

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Google Analytics 4

Google Analytics 4

Engagement Rate

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

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Google Analytics 4

Google Analytics 4

User Engagement

User Engagement is a metric that measures how much time and effort users spend on a website or app. It encompasses various actions such as pageviews, session duration, bounce rate, and more, helping businesses understand how their content and UX impact user behavior.

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Google Analytics 4

Google Analytics 4

Event Count

The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.

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Google Analytics 4

Google Analytics 4

Event Count per User

The Event Count per User metric measures the total number of events triggered by a unique user within a selected time frame. It helps track user engagement and behavior on a website or app.

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Google Analytics 4

Google Analytics 4

Sessions per User

The Sessions per User metric in Google Analytics 4 shows the average number of sessions per user during a specific time period. It indicates how frequently users are returning to the website and engaging with its content.

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Google Analytics 4

Google Analytics 4

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Databox's Benchmark Groups product allows you to benchmark your company's performance against groups of similar companies. With integrations with 50+ popular marketing, sales and financial software tools like Google Analytics, HubSpot, QuickBooks — to name just a few, you can see how your entire company's performance stacks up. Then, use the benchmarks to develop a better company strategy, justify investing in new initiatives, set goals for different teams, or just to have peace of mind that you're doing ok.

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